About Our Company
Mr. Yang Hua Hong establishes Yatai International Corporation in 1996. Unfazed by the global financial crisis and challenged by the more popular and traditional foreign brands, a proudly Filipino brand OMNI is born and introduced to the Philippine market in 1997.
A Standard Retail Price (SRP) structure is implemented to establish uniform price among the various distribution and retail channels. The intention is to protect the consumers and ensure that they get best value for their money when buying Omni products. During this period, OMNI successfully entered two of the modern retail chain stores in the Philippines, established good business partnership with two distributors in Manila and Davao set up its first sales in Cagayan de Oro.
A Management team is formed to handle business growth in distribution and direct corporate sales. The company participates in trade shows and industry event and enlists as a member of lighting associations in the country. OMNI starts receiving product recognition and awards from different national consumers’ organizations. The first set of pioneer flagship products of cost efficient Energy Saving Lamps (ESL/CFL), automatic emergency lights (AEL), extension cords and other wiring devices becomes more prominent in the market. A business partnership in Cebu was formed as sales expanded rapidly due to increase in market acceptance of OMNI products.
Responding to the need to be more cost efficient and to further improve productivity, YAYAI Tower rises providing its employees a better working environment. Performance management and supply chain systems are adopted to serve as the framework for daily tasks. Refinement of its mission and vision re-energizes the organization, renewing its commitment to this stakeholders, employees, business partners, community and the country. OMNI’s objective is to be recognized as the most trusted Filipino brand in the Philippines.
YATAI attains compliance for OMNI product from the Bureau of Product Standards (BPS) and obtains hundreds of patents, trademarks and copyrights. The company invests largely in factory equipment to ensure world class quality of every OMNI product. Both factories producing CFL and wiring devices are ISO 99001 and BPS compliant.
The Company serves the needs of the market geographically through its expanding sales distribution network of 17 distributors, 1 satellite office and over 500 direct sales and concessions in specialty retail stores and outlets nationwide. Its product portfolio has grown to more than 1,700 SKUs with more than 400 patents, trademarks and copyrights filed and approved. As a sign of its commitment and support to energy conservation and environmentally sustainable solution, OMNI created more than 100 LED products as a green alternative to its CFL portfolio. YATAI receives the Asia Excellence Brand Award during the 9th World Summit of Chinese Entrepreneurs. OMNI further expands its presence, particularly in the foreign markets by establishing two overseas companies in Hong Kong and Australia in 2012 and 2013 respectively.